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Insurance agency marketing is experiencing a paradigm shift, from the old days of pure reference based marketing and face to manage networking, toward a more current, digital marketing based plan. This is not to say that the days of networking and reference selling attended and gone, but alternatively that agencies seeking to optimize growth need certainly to augment these traditional activities with the improved economies of scale and increased scope associated with net based marketing activities.

Among the foundational elements of an extensive net based insurance marketing strategy begins with an current, professional, optimized website. If the web site is an open source website, and includes an user friendly content management system, agents tend to be able to complete many basic edits quickly and easily independently, a path more prone to ensure their content is current and relevant. In addition to current content and look and feel, there is a new and innovative technology applicable to insurance agency websites, which will be called prospect identification mapping (also called visitor mapping, IP mapping or visitor ID). This technology allows insurance agencies to learn.

Though Google analytics offers a few of the basic information associated with the metrics above, a quality prospect identification mapping solution is going to do definitely better job of this. Data collection estimates vary depending upon the mapping database and kind of companies or organizations targeted by agencies. Overall, it is estimated that up to 75% of the companies visiting an insurance agency website may be identified. Nevertheless, it is very important to distinguish the organization which visits, versus a person from the identified company, that's visited the agency site. Though a quality prospect identification mapping technology will typically do a very good job identifying the organization or organization visit, it generally does not identify the patient person who is visiting. Quite simply, it will not say the Mike Jones from Smith & Jones Widgets is visiting. It will say that Smith & Jones Widgets in Boston, MA is visiting your insurance website, and include all of the metrics noted above. Mortgage Advice North London

The outlook identification mapping also offers excellent insight into website visitor behavior, content interest, blog efficacy, keywords used to find the site and other important clues about insurance agency web marketing. Granted, some of this information will come in Google analytics and other analytic packages. However, the chance identification mapping solutions can successfully augment many website analytic solutions. This technology helps agents determine new prospects indicating fascination with their agency, and if current prospects inside their respective insurance pipelines have now been visiting their website.

Several of those website prospect identification mapping solutions offer instant lead alerts. For instance, "Smith & Jones Widgets from Boston, MA is in your website at this time ".They can also provide on demand reporting by day, week, month or year. Some include a dashboard for custom visitor identification reporting, including automated or scheduled reporting. As insurance agency websites become increasingly more integral to insurance agency marketing plans, agents must look into the addition of a prospect identification mapping solution to boost the insurance lead generation efficacy of these website.